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Ace Hardware and Target plan promotions for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days, while Walmart’s fall deals run Oct. 5-11. Offers vary by retailer, and some require membership or qualifying purchases.
Ace Hardware and Target are scheduling member promotions for Oct. 6-7, 2026, the same dates as Amazon’s Prime Big Deal Days, while Walmart plans a week of fall offers beginning Oct. 5. The competing promotions give shoppers alternatives during Amazon’s event, though the retailers’ discounts, eligibility rules and sale periods differ.
Ace Rewards Days will run Oct. 6-7. Ace Hardware says members can get 15% off sitewide orders of $49 or more and earn double points on purchases during the promotion. The company also advertises limited-time savings across nearly all categories. The report does not specify which products will receive additional category discounts.
Target Circle Deal Days are also scheduled for Oct. 6-7. Target is offering deals of up to 40% off for members, according to the report. It does not provide a full list of eligible products or clarify whether every offer will require the same membership conditions.
Walmart’s fall deals are set to run Oct. 5-11, extending beyond Amazon’s two-day event. The announced offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items. Amazon, meanwhile, plans to bring back its “Today’s Big Deals” feature, with deal drops three times a day at discounts of up to 55% or more, according to the report.
Shoppers Face Different Sale Terms
The overlap puts several large retailers in front of consumers looking for seasonal purchases and discounts during the same week. Shoppers can compare offers at Amazon, Ace Hardware, Target and Walmart rather than treating Prime Big Deal Days as the only event, but the headline discount alone may not show which sale offers the better value.
Eligibility and purchase requirements matter. Ace’s advertised 15% discount requires an Ace Rewards membership and a $49 minimum order, while Target describes its deals as being for members. Walmart’s stated offers cover selected categories and run for a longer period. These differences mean customers will need to check the conditions and product details before comparing prices.
For retailers, scheduling promotions alongside Amazon’s event creates a chance to attract shoppers already paying attention to online and seasonal deals. The source report lists the planned offers but does not provide sales forecasts or evidence about how the promotions may affect each retailer’s results.
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A Two-Day Event With Weeklong Competition
Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026. The promotions reported by Hardware Retailing are concentrated around those dates: Ace and Target match the two-day window, while Walmart starts one day earlier and continues through Oct. 11. That timing creates a broader shopping period for customers comparing fall offers.
Amazon’s planned “Today’s Big Deals” feature is a returning promotion. Hardware Retailing reports that Amazon introduced it during its Prime Days event in June 2025. This year, Amazon plans deal drops three times daily. The report does not state the exact timing of those drops or provide a product-by-product preview.
““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””
— Kim Lefko, Ace Hardware’s chief marketing officer
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Product Lists And Final Terms Pending
The report does not provide complete product lists for the Ace, Target, Walmart or Amazon offers. It is also unclear which specific items will qualify for advertised maximum discounts, how much stock will be available, or whether prices and offers will vary by location or online versus in-store.
Target’s report mentions member-only deals but does not detail any sign-up requirements. Amazon’s “up to 55% or more” wording is not accompanied by examples of eligible products or an explanation of how the maximum discount is calculated. The announced promotions are scheduled events; the source does not establish that every listed discount will be available throughout each sale.
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Sales Begin In Early October
Walmart’s fall promotion is scheduled to start Oct. 5. Ace Rewards Days, Target Circle Deal Days and Amazon Prime Big Deal Days are due to begin Oct. 6 and run through Oct. 7, while Walmart’s offers are scheduled to continue until Oct. 11. Shoppers will be able to check participating products and terms as each retailer publishes or activates its sale listings.
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Key Questions
When are Amazon Prime Big Deal Days scheduled?
Amazon’s event is scheduled for Oct. 6-7, 2026.
Which retailers are running promotions at the same time?
Ace Hardware and Target have promotions scheduled for Oct. 6-7. Walmart’s fall deals run Oct. 5-11, overlapping the Amazon event.
What does Ace Hardware say members can get?
Ace says Ace Rewards members can save 15% on sitewide orders of $49 or more and earn double points on purchases on Oct. 6-7. The company also lists limited-time category savings.
What discounts has Walmart announced?
Walmart’s listed fall offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items, from Oct. 5-11.
Are all advertised deals guaranteed to be available?
The report does not provide full product lists, stock details or all eligibility terms. It is not clear which products will receive the maximum advertised discounts, so shoppers should check each retailer’s offer details.
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