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Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year and released a coordinating palette of seven additional shades. The company says its selection reflects green’s staying power; pricing, product availability and detailed launch plans were not included in the report.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a composed green as the lead shade in a palette of eight colors intended for residential and commercial design. The announcement, reported by Hardware Retailing on October 14, gives homeowners and design professionals a new annual color selection from the paint company, though the report does not provide product pricing or availability details.
The company describes Webster Green as balancing reassuring stability with optimistic energy. In a statement reported by Hardware Retailing, Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company focused on green for 2027 after finding that variations of the color had staying power across past, present and future trends. Magno characterized the chosen shade as both rooted and forward-looking.
The accompanying palette adds seven coordinating hues, which Benjamin Moore says can be used together or individually. They are White Down OC-131, an off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; Antique Copper 1169, a brown with warm, spiced undertones; Wild Aster 1240, a pink with pale gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy described as grounded and classically styled.
The selection and its supporting colors are presented as a range from pale shades to deeper, earthier ones. Benjamin Moore’s announcement frames the palette as relevant to current design while connected to enduring styles. The report does not include paint samples, room images, technical specifications or information about whether every shade is offered in all of the company’s product lines.
A New Palette for 2027 Projects
The announcement gives consumers and design professionals a named set of colors to reference as they plan interior updates and new projects for 2027. A coordinated palette can make it easier to compare a lead shade with supporting colors, whether someone is considering one accent wall or a broader scheme across a home or commercial space. The eight shades span several color families, so the release is not limited to green alone.
For retailers and trade professionals, an annual color selection can also provide a point of discussion with customers and a way to organize displays, consultations or marketing around a recognizable color story. The report says the company’s selections have influenced design standards across North America and in 74 countries globally, but it does not provide data measuring the effect of this particular announcement or evidence that the 2027 palette will be widely adopted.
For homeowners, the selection is a reference rather than a requirement. Color appearance can vary with lighting, surrounding finishes and screen settings, and the report does not claim Webster Green will suit every space. Consumers considering the shade will need to assess physical samples and product information from Benjamin Moore or a retailer before making purchasing decisions.
Benjamin Moore Webster Green HC-130 paint
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How Benjamin Moore Chooses Its Colors
Benjamin Moore says its Color of the Year process draws on decades of design expertise and architectural trend analysis conducted by its Color Marketing Team. The company presents the annual selection as a view of design direction, supported by a broader set of colors rather than a single isolated recommendation. The source report does not describe the team’s research methods, the number of people involved or the specific evidence used to select Webster Green.
The 2027 release follows earlier annual selections, but the Hardware Retailing report does not name those prior colors or give a year-by-year history. It says the new Color Trends palette builds on the success of previous selections and characterizes those palettes as influencing residential and commercial design standards in North America and 74 countries. That is the company’s framing of its program; the article provides no independent measurements of sales or adoption.
The current announcement centers on a green lead shade accompanied by seven hues ranging from off-white and pale blue to brown, pink and burgundy. That combination gives the release a wider range of options than Webster Green alone, while the company’s stated focus remains the enduring appeal of green variations.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, as quoted by Hardware Retailing
coordinating interior paint color palette
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Availability and Use Details Remain Open
The announcement report does not specify when Webster Green HC-130 or the seven coordinating shades will be available, what they will cost, or which paint products and finishes will include them. It also does not provide color codes beyond the listed identifiers, product links, sample options or guidance for matching the shades with particular materials.
Benjamin Moore’s descriptions of the palette’s staying power and design relevance are the company’s assessments, not independently verified findings in the report. No consumer research, sales projections or market data are included to show how buyers or design professionals are likely to respond. It is also unclear whether the company plans events or retail promotions tied to the announcement.
Benjamin Moore color of the year 2027
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Watch for Product and Sample Information
The next practical step for interested customers is to check Benjamin Moore’s official channels or a local retailer for sample and product availability, as well as details on finishes and pricing. The source report does not announce a launch date or a schedule for additional information, so those details should not be assumed from the Color of the Year announcement alone.
Designers and homeowners can use the named palette as a starting point for testing combinations, but they will need to evaluate actual samples under the lighting and alongside the finishes of the spaces where the colors may be used. Further information from the company could clarify how the colors will be sold and whether the palette will receive additional design materials or retail support.
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
The company selected Webster Green HC-130 as its 2027 Color of the Year.
Which colors are included in the 2027 palette?
Alongside Webster Green, the palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore choose a green shade?
Andrea Magno said the company’s focus was on the green color family because variations of green showed staying power across past, present and future color trends. That explanation reflects the company’s stated rationale.
When will Webster Green be available, and how much will it cost?
The report does not give an availability date or price. Customers should check with Benjamin Moore or local retailers for product, sample and pricing information.
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