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Paint, stain and design brands have announced a range of 2027 Colors of the Year, including mossy greens, smoky blues, warm browns and earthy orange. The selections point to nature-inspired hues and softer neutrals, but each brand’s pick reflects its own palette and positioning rather than a single industry-wide choice.
Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with announced choices ranging from moss and celery greens to smoky blues, deep browns and an earthy orange. A roundup by House Beautiful lists 10 selections so far, offering a snapshot of the colors companies are promoting for home interiors and finishes.
The announced list includes Behr’s Grounded, a moss- and olive-inspired green with brown undertones, and Benjamin Moore’s Webster Green, a mid-tone shade originally introduced in 1976. Sherwin-Williams and HGTV Home selected Celery, described as a soft, garden-inspired hue. Dutch Boy Paints chose Deep Rooted, an earthy orange with red and brown undertones.
Blues also feature prominently. Valspar named Cottage Door, a cool, mid-toned blue with a slight gray cast, while Glidden selected Artifact, a smoky blue with gray and turquoise undertones. Clark+Kensington’s Vantage Point is a dusty blue inspired by a clear sky. The remaining selections lean toward brown and natural finishes: Little Greene’s Marle and Dunn-Edwards’ French Press Coffee are warm browns, while Minwax named the pale wood stain Pickled Oak.
The colors come from separate companies and cover different products, including interior paints and wood stain. Their names and descriptions are brand selections, not a single industry-wide award. The roundup presents them as the choices announced so far for 2027.
Nature and Warm Neutrals Lead
The range gives homeowners and designers an early view of the palettes brands are preparing to promote for next year. Across the picks, green, blue and brown recur, often described through references to landscapes, gardens, wood and familiar daily rituals. That pattern may help readers compare options as they plan repainting or decorating projects, while the variety shows that the selections are not identical.
Several companies frame their choices around comfort, rest or a connection to nature. Behr’s Kayla Kratz describes Grounded as a sheltering green, while Sherwin-Williams color marketing manager Ashley Banbury says homeowners and designers are seeking soothing home environments and nature-inspired colors. Those are company representatives’ explanations for the choices, not evidence that every consumer shares the same preferences.
The list can also be useful as a design reference rather than a directive. A Color of the Year announcement is a brand’s featured recommendation; it does not establish that a shade will become the most popular color among buyers. Readers can use the selections to spot recurring tones, then judge them against their own lighting, furnishings and finish needs.
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How the 2027 Picks Differ
Companies choose Colors of the Year independently, and their selections span different materials and product lines. Minwax’s Pickled Oak, for example, is a wood stain intended to emphasize grain, while most other entries in the roundup are paint colors. Comparing the names as though they were a single coordinated collection would overlook those differences.
The brand descriptions also vary in emphasis. Some highlight historical references: Benjamin Moore says Webster Green was first launched in 1976 and draws on older architectural traditions. Others focus on mood or setting, such as Dunn-Edwards’ account of French Press Coffee as a warm, familiar brown. These descriptions explain each company’s positioning; they do not amount to independent assessments of how a color performs in every home.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.”
— Kayla Kratz, head of color at Behr
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More Selections May Follow
The roundup identifies 10 choices announced so far, but it does not establish that the list is complete. Further brand announcements may come later, and the source does not give a final date for when the full set of 2027 picks will be available.
It is also unclear how widely consumers will adopt any of the shades. The material describes brand selections and marketing rationales, but provides no comparable sales data, cross-brand survey or measure of overall popularity. Claims about a broader move away from cool neutrals or toward nature-inspired colors should be understood as attributed industry perspectives, not settled findings about all buyers.
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Watch for Later Brand Announcements
Readers can watch for additional 2027 color announcements from paint, stain and home-design companies. As more selections appear, the list may offer a clearer picture of how brands are positioning their palettes across products and price points.
For now, the practical next step for anyone considering a color is to view a sample in the intended room and under its changing light. The announced descriptions provide a starting point, but the source does not compare how the shades look across different surfaces or homes.
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Key Questions
Which companies have announced 2027 Colors of the Year so far?
The roundup lists Valspar, Dutch Boy Paints, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax, and Benjamin Moore.
What colors are emerging in the 2027 selections?
The picks include greens, smoky blues, warm browns, an earthy orange and a pale wood stain. The roundup describes nature and warm, grounded tones as recurring themes across the brands’ choices.
Are these selections a single industry-wide Color of the Year?
No. They are separate selections made by individual companies, and they include different types of products, such as paint and wood stain.
Is the list of 2027 picks complete?
The source describes the selections announced so far. It does not say the list is final or give a date when all companies will have announced their picks.
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