Video marketing - AshGrind

Espresso Technique

The Hidden Cost of Chasing 30-Second Shots

Pursuing quick 30-second shots may seem beneficial, but it risks undermining your brand’s true potential—find out why it’s more costly than you think.

AshGrind Team
April 23, 2026

Espresso Technique

The Espresso Color Change You Shouldn’t Ignore

Beware the subtle color shifts in your espresso, as they reveal crucial clues about…

AshGrind Team
May 1, 2026

Espresso Machine Buying Guides

Why Quick Warm-Up Isn’t Always the Best Upgrade

For optimal engine health, understanding why quick warm-up isn’t always the best…

AshGrind Team
April 30, 2026

Espresso Technique

Why Bitter Espresso Isn’t Always Over-Extraction

How factors like origin, roast level, and temperature influence bitterness can help you…

AshGrind Team
April 30, 2026

Espresso Technique

The Mistake People Make When Fixing Sour Espresso

The mistake people make when fixing sour espresso is focusing on surface adjustments…

AshGrind Team
April 30, 2026